Community Based Marketing CBM addresses B2B Marketing Tactics

 

Community Based Marketing (CBM) guide launched by Guild to address ‘stale and ineffective’ B2B marketing tactics

[PRESSWIRE] London, UK - 10.11.20 -- 2020 has created ‘Perfect Storm’ conditions for B2B communities to flourish, and with this in mind, Guild, a British, independent messaging platform for professional groups and networks has today published a new guide: Community Based Marketing (CBM)– the new play in B2B marketing.

 

Although Community Based Marketing is burgeoning and there’s no shortage of technology to support it, Guild believes there is a lack of knowledge in this area which could hinder success - hence the reason for developing the guide.

 

Against the backdrop of remote working, rapid digital transformation and oversaturated B2B digital marketing channels, the in-depth guide:

 

• defines Community Based Marketing (CBM)
• shows where CBM sits in the B2B marketing funnel
• makes the business case for CBM in B2B Marketing
• gives success factors for CBM
• provides case studies of successful CBM in B2B marketing

 

Ashley Friedlein, CEO and Founder, Guild, said:  “Community in B2B is back in fashion. When almost every B2B marketer follows the same playbook, it's time to develop a new play. And many are betting that a Community Based Marketing (CBM) strategy will be that play, so marketers need to be armed with the tools to make it a success.” 

 

The guide highlights several catalysts which are pointing towards CBM being the newest and most effective component of a B2B marketing strategy. These include a rise in the ‘passion economy’ or micro-businesses with professional experts at the helm; a less hierarchical way of working in larger corporates; the impact of Coronavirus; and the fact that traditional marketing tactics are rising in cost but dwindling in effectiveness. 

 

Friedlein continued:  “As a result of COVID-19, online or digital communities have seen a resurgence. Events and networking in person are no longer feasible, and the human connection has been lost. Finding safe spaces to connect, not just personally, but professionally, has become more important than ever.” 

 

As well as detailing what a successful approach to CBM looks like, the guide includes a  number of case studies and also features contributors from vendor, agency and client side experts in digital transformation, B2B marketing and communications. 

 Community Based Marketing CBM addresses B2B Marketing Tactics

Friedlein concluded:  “Community Based Marketing is set for rapid growth in 2020 because it turns stale and ineffective marketing tactics on their head. B2B marketers have a much better chance of gaining the attention, action, and the loyalty of their prospects and customers when they create a space where prospects and customers can forge an emotional bond and reciprocity between each other and the community founder.” 

Black Swan Capital LLC is Profiting from Winning the Lottery

 

There is a secretive company in the United States that is profiting off of the Lottery. The Indy Star first reported this group on 11 November 2020. To date, Black Swan Capital LLC has won at least $6.3 Million USD cash, and has claimed at least 66 winning lottery tickets, in a multi-state lottery scheme to win. Black Swan Capital LLC is registered in Delaware as an "open-end investment fund," formed on June 27, 2019.

Who is the Leader of Black Swan Capital LLC?

The leader of Black Swan Capital LLC is Manuel Montori, and there are at least three other Princeton alumni involved: Matthew Gibbons, Hannah Davinroy, and Zoe Buonaiuto. 

How much did Manuel Montori win playing the lottery?

In Indiana, Manuel Montori has won 58 times the $1,000 cash prize from $30 lottery tickets in the $7,000,000 MEGA CASH lottery. He also won 3 tickets for $10,000.00 USD cash in this same lottery. He has won $88,000.00 USD doing this.

In Missouri, Manuel Montori won $5 Million USD from a scratch-off lottery on Oct. 6. He has won a total of $121,000 USD from the Missouri lottery, and was collected by Hannah Davinroy.

In Washington D.C., Manual Montori won $100,000.00 USD from the D.C. lottery.

Statistical Advantage to win the Lottery Cash Prize

The Indy Star suggests that the Black Swan Group LLC is using statistics to win at these lotteries, using publicly available information, available on the lottery websites. The scheme involves members of the group buying lottery tickets in mass, often buying up all of the tickets at once, from various locations. Black Swan Capital LLC then enjoys all of the cash rewards from this scheme.

From Kevin David: A Person Even More Powerful Than The President

 

From: kevin@officialkevindavid.com

Hey My Friend, This week has been all about the U.S. elections. And while it’s important to follow what’s going on in the world... We can’t let the news and raging emotions take control of us. Yes, choosing the president has a direct impact on the country and the economy... But there’s one other person who is even more powerful than the president. You might think that Biden’s tax plans or Trump’s questionable pandemic policies will make it impossible for you to become successful... Or you might believe that when the opposite side wins, you’ll be screwed. But that’s simply not true. The president DOES NOT determine your success. It’s determined by the one person who has way more control over your future… And that person is YOU! YOU are building your future and only YOU are responsible for the life that you are living! There are people and businesses who’ve made a lot of money through multiple different presidencies... And there are people and businesses who thought they have to give up when their supported candidate didn’t win. Which side will you choose? It’s true that some businesses have to make small pivots but this is completely normal in the business world and happens all the time... So the only thing that matters is what you do and will you take action to make the best out of these new changes. If you want to set yourself up for success, improve your personal life, and make sure you are up-to-date with all the best business strategies… Then I invite you to listen to my podcast “The Kevin David Experience”. Every week I interview some of the most successful businessmen or influential people on the planet and dive deep into their journey and mind. We have tens of thousands of daily listeners and there’s a reason why we are on the list of the Top 25 Business Podcasts In The World. Click here to see a list of all our episodes and subscribe to the podcast! I guarantee that by listening to these interviews every week, you have more than enough knowledge and ideas to become successful… No matter who’s running the country or which policies will be changed. Kevin

P.S. Last week I interviewed the millionaire stock trader Timothy Sykes. If you want to know where the economy is heading and how to invest better then click here to listen to our conversation! This week I had the pleasure to talk with Ash Dykes about his extreme adventures like walking across Mongolia, getting stalked by wolves, and almost dying of dehydration in the desert.

Alabama Power Fails to Properly Dispose of Toxic Coal Ash

 

According to Mobile Baykeeper, there are "more than 52 illegal and ongoing groundwater violations" in the state of Alabama due to improper storage of coal ash in pits across the state. These coal ash sites can be seen on this interactive map. 

What Causes Toxic Coal Ash?

Coal-burning power plants end up with a waste byproduct after their normal processes of creating energy, and they must do something with this toxic coal ash. Oftentimes, this waste is mixed with water and dumped into a massive pond or pit near the plant. This coal ash contains many heavy metals that are very dangerous to humans, including Arsenic, Chromium, Lead, Mercury, and Selenium. The full dangers of toxic coal ash was evidenced when 11 workers died and hundreds of people suffered serious illnesses in Kingston, Tennessee after the nation's largest spill in Tennessee in 2008. Workers involved with the cleanup became seriously ill. This toxic coal ash spill resulted in 40 damaged or destroyed homes, and up to $3 billion USD in damage, not to mention the hazardous environmental impact, that can affect industries that rely on clean water.

Watch the YouTube video below:

The Toxic Coal Ash Problem in Alabama

The most egregious situation regarding coal ash violations is going on at Plant Barry, owned by Alabama Power. Plant Bary is surrounded on three sides by the Mobile River. There are 21 million tons of toxic coal ash in a 600-acre unlined pit. The toxic chemicals from this toxic ash pit will contaminate groundwater and the Mobile River. The toxic coal ash pit at Plant Barry is only 1 of 6 in the state of Alabama.

Cap-in-Place Doesn't Work

Alabama Power plans to "cap-in-place" as a solution to this coal ash problem in Alabama. Cap-in-place refers to putting a liner over a toxic coal ash pit, while leaving it unlined on the bottom. This poor remedy was done in Gadsden, Alabama in 2018, and the results were horrifying. In 2019, officials found 100 times the allowable limit for arsenic in local groundwater, and over 50% over the limit for radium in the groundwater affected by the Gadsden cap-in-place, which clearly makes the situation.

The Solution to the Toxic Coal Ash Problem in Alabama

There is a solution that is estimated to be less expensive and better than Alabama Power's solution to cap-in-place. The solution is to remove the toxic coal ash away from an area that is susceptible to hurricanes, and vulnerable communities, where the toxic coal ash can contaminate the local groundwater.

There are great examples of lined landfills that are better for the environment, that can be found in Georgia, Virginia, North Carolina, and South Carolina.

More information on this issue can be found here.

Disclaimer: This blog is not affiliated or paid by anyone to write this post.